Sponsored social media post
I come to your spot, shoot it, edit it and post it as a Feed post or a Reel. Add reach on top of the post.
A collab post is the same Feed post or Reel from your Sponsored social media post, published to your Instagram account and mine at the same moment. One post, both names on it, sitting on both profiles. It reaches your followers and mine, and the views, likes, comments and shares are shared between the two accounts.
It is an add-on, not a service on its own. There has to be a post before there is a post to make collaborative. Once your Reel is ready, Instagram sends your account an invite. Accept it and the post lands on both profiles.
Your link goes into the @dcspot Linktree for 30 days, so anyone who watches the post and taps through to the profile lands on it. This is what that looked like for the Panda Fest DC article.
